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Web Basics

Practical guides for founders and small businesses planning a website or web app: what a site really costs to build and maintain, how to choose between frameworks like Next.js and React, where to host it, and how APIs connect it all together.

Each one starts with a short answer and real numbers checked against official pricing pages, then goes deeper only as far as you need to make a decision or brief a developer.

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A printed website wireframe with three coloured tabs on its edge, beside a fountain pen and a coffee mug on a wooden desk in warm window light, with a laptop softly out of focus behind it

Web Basics · 15 min read

How Much Does SEO Cost? Build Work vs a Retainer

How much SEO costs depends on the invoice: technical work in a website build, a one-time project, or a monthly retainer. How to compare quotes in 2026.